BICO

BICO is a neighborhood bar where you can eat well, drink cold beer, have a shot of cachaça, and stay longer than you planned. It is a simple, cozy, popular, and playful place. No frills: it's not very big, and it's not a trendy bar. It's straightforward and good-humored. The bar's identity colors are blue, dark red and green, and its symbol is a boozy, streetwise bird that frequents the bar with no defined species. By placing this character as the brand identity, the idea was to convey the charm and irreverence of the bar and its public, balancing the seriousness of the main logotype, which communicates confidence and clarity.

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